Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) for $8.48

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"Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)" Feature

• ISBN13: 9780865714069
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

"Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)" Overview

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

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